This Irish Film Board-funded short film qualified for Oscar consideration in 2010 and scooped a host of awards at film festivals around the world.
Written and directed by Declan Cassidy, the film also had a cinema release ahead of a feature film, sold to television stations around the world and featured on the inflight services of some major airlines. It tells the story of a Dublin homeless man who disrupts the mundane world of a large electronics store when he arrives with a pocket full of change to make a purchase.
Whatever Turns You On was at the heart of a Focus Ireland campaign to raise money for homeless people. A version was released on Tiktok and attracted over half-a-million views.